Comments on: Why Your Website is Costing Your Business http://socialmediaforsmartpeople.com/why-your-website-is-costing-your-business/ Creating Awareness, Connections, and Conversions Thu, 17 May 2012 15:17:34 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: prosperitygal http://socialmediaforsmartpeople.com/why-your-website-is-costing-your-business/comment-page-1/#comment-254 prosperitygal Sun, 15 Aug 2010 00:27:39 +0000 http://socialmediaforsmartpeople.com/?p=762#comment-254 Thanks Erin,<br><br>Yes, as an Internet Marketer I have always counseled clients to not use Flash/animation as it slows down load time and it is not beneficial to their message. They would do better to spend money creating engaging viideos instead ;)<br><br>Thanks for the compliment about being straight to the point, something that comes rather naturally to me and frankly use to get punished for...YEAH now rewarded for feels much better Thanks Erin,

Yes, as an Internet Marketer I have always counseled clients to not use Flash/animation as it slows down load time and it is not beneficial to their message. They would do better to spend money creating engaging viideos instead ;)

Thanks for the compliment about being straight to the point, something that comes rather naturally to me and frankly use to get punished for…YEAH now rewarded for feels much better

]]> By: erinreadruddick http://socialmediaforsmartpeople.com/why-your-website-is-costing-your-business/comment-page-1/#comment-250 erinreadruddick Thu, 05 Aug 2010 22:12:31 +0000 http://socialmediaforsmartpeople.com/?p=762#comment-250 Michele, terrific post - straight to the point. As part of an agency that specializes in marketing to Baby Boomers, I really appreciated your advice that businesspeople do their research.<br><br>We've been conducting national research with 40+ Americans on their online pet peeves/favorite features. Early findings (presented at the Marketing to Baby Boomers and Beyond conference in May) match up neatly with your "WHY" bullets: the #1 frustration reported was with outdated information. And, the older the respondent, the less they feel websites reflect their generation or are relevant to the concerns of folks their age.<br><br>One caution about interactivity. More than 20% of survey respondents to date have complained about special apps and sites with too much Flash/animation. So, when marketing to Baby Boomers online, make your site engaging but don't get too tricky. Michele, terrific post – straight to the point. As part of an agency that specializes in marketing to Baby Boomers, I really appreciated your advice that businesspeople do their research.

We've been conducting national research with 40+ Americans on their online pet peeves/favorite features. Early findings (presented at the Marketing to Baby Boomers and Beyond conference in May) match up neatly with your “WHY” bullets: the #1 frustration reported was with outdated information. And, the older the respondent, the less they feel websites reflect their generation or are relevant to the concerns of folks their age.

One caution about interactivity. More than 20% of survey respondents to date have complained about special apps and sites with too much Flash/animation. So, when marketing to Baby Boomers online, make your site engaging but don't get too tricky.

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