Why Your Website is Costing Your Business
Your website is suppose to be your online tool to generate business, so what has changed in the past 2 years.
Today's Customer
The Customer!
Today's Customer
Their expectations and how they want to engage with you online is the game changer. Generating an experience is key for you. Being interactive online is how you capture their attention. Having a strategy so you can speak to your target market will make this a much simpler and easier process.
Are you talking with Baby Boomers or Gen Y? Does it matter? You bet. Let’s dissect that together:
Baby Boomers like to do their research. Being older means they connect, absorb and respond in their mode, which might be different from yours. Are you creating their web and online experience from their desired mode of communication or yours? Have you done your research and are you talking to your ideal client? Knowing these points will make your job smoother. It is like when you visit your 93 year old Grandmother you will talk with her differently than your 3 year old nephew. The same thing goes for talking with you prospect and client/customer online.
Gen Y takes their technology serious, they like fast, easy absorbable communications. You want to connect with this group by having your mobile applications and WAP pages for ready them. They like speed, interactive and convenience. This generation does not respond to emails, they are attention driven. Activating their interest requires you be creative and think in their desired mode as well.
Does this mean you cannot serve both market, NO. Does it mean you want to have separate spaces for them to connect and engage with you, YES.
Are you using the tools available to bring your audience/target market together with you? Even though they have their differences, they have similarities as well. Some things are common sense when you stop and give it a little more thought. Everyone like the social aspect today. It is not just for the Gen Y crowd ( a common question).
When you focus from a strategy, creating your online presence then you will use the platforms that will fit your needs to reach the market that your business serves.
Back to the original statement-WHY Your Website is Costing Your Business-Simple
- It’s unoriginal
- It’s OLD
- It’s not engaging or interactive
- It’s not talking to your target market the way they want to we talked WITH
What to do?
- You would do better to have a video of you talking to your customers and making a real life impression.
- You would do better to create a blog where you can educate your customer.
- You would do better to have a Q&A session once a month and post recording.
- You would do better to post a page of video interviews with your current customers.
Now, like the newly infamous Old Spice man videos “I’m on a horse” (here go watch it will make you laugh)
