Services
Social Media Consulting Services
Michele created Social Media For Smart People, a social business consultancy that’s focus is creating Social Media strategies for small and mid size businesses. The intention is to build a practice that business owners have a level of trust, comfort and reliability that the company they are dealing with understands their needs first hand. Wearing the hat of business owner for over 25 years Michele brings that understanding that comes along with being at the helm and recognizing all the challenges of a small business owner.
We look at how can bringing your business marketing online help your business to grow, compete and lead the way for you to be more connected to your customer/client/patient base, there by driving up your profits. We are always tuning in, learning, checking out innovative ways for you so that when you are ready to implement-they are tested and ready. We appreciate were you are and the challenges you face to stay profitable in an ever changing business economy.
Our focus is strategy first, then look at how to implement and measure so you are accurately testing and tweaking your way to success. Seeing how social business applies to your own business is the difference between you and your success online. Showing you leverage the tools that help you connect directly with your customers online in a way they feel they know you=trust.
What We Do For You That Is Different
Thriving on problem solving with a passion, it is how Michele focuses her energy fo ryou and where she tunes in to reach results that help your goals in today’s business economy.
Being able to tune into what your client wants, needs and desires through direct communication is powerful indeed.
You have been watching, listening and now are ready to take a step into the social media world for your company. What’s next is the question that surfaces.
The Social Media Consulting services we offer look like this…
Social Media Audit
This can serve two needs:
1. You are already on Twitter, Facebook and Linkedin. We can analize your profile- “A look under the hood” ans see where you might be missing pieces that affect your “Findability, Rankings and Connectiveness”
2. For companies that want to know where their opportunities lie for their business and what is your competition doing in the arena. This allows for you to use your resources wisely. Not everyone needs to be on Facebook or Twitter-you would rather know that ahead of time before you invest time and money there right? Keeping in consideration what are you business objectives so your social media is aligned with those goals is how we help you create success in this phase.
Social Media Engagement
Following my own advice of Listen First, we will craft a plan a plan for you to monitor… so you can listen to what is being said about your company, its products or services as well as even your competitors. Combining that with training your team with the nuances of social media manners and how to engage with your customers and prospects via your twitter, podcasts and your blog in ways you are growing a strong and loyal online presence-the backbone of the new business economy. You will notices that most of these components Social Media Audits- Social Media Action Plans-Social Media Strategies are interconnected and work best when implemented together.
Social Media Consulting Action Plan
Social Media for Smart People takes the unknown and overwhelm of new business media into actionable strategies. It is a holistic approach she used with her business that help to leap frog her in many industries-focusing on the core practices that gets powerful results.
What does that look like for you?
1. Tactical brainstorming- how will this work for you-is it right for your business?
Is the the right time for you to implement. Are there other aspects that need your attention first before we launch into driving you more business.
2. Educating you to “Social Media Manners”- in practical terms this mean simple stuff, how to play nice online and recognize the different cultures from one space to another. Making sure you are focused on the core simple things that are critical for your continued success such as linking and disclosure.
3. Create a Social Media policy for your company and staff outlining expectations code of conduct. Preparing your staff in plain language. Allowing for discussion ahead of time- potential pitfalls so they know before stepping into the social arena what will save many a company heartache or loss of customers/clients/patients afterwards.
4. Help you build your presence across social site like:
- You tube
- Blog talk
- Word press
- Ning
- Flickr
- Ustream
(ok, we promise not to overwhelm you will all of them 
)
5. Blog set up-your home base for content creation
6. Are you a good candidate for podcasting, online radio and creating your own TV station/show-it’s powerful
7. ROI-measurements statistics how to configure them
8. What, Why, Where to monitor your reputation and messages from both sides of conversation
9. Aligning your social media presence with best practices in internet marketing and search engine marketing
10. Creating your message and designing it from a sales, entertainment as well as esthetic-using the one that is most effective for your needs according to strategy created at beginning of this process
11. Uncovering your hidden opportunities to monetize your activities
12. Strategizing for cross promotional opportunities
Straight to the point is how Michele communicates, so this is the point we want to remind you that with a LOT of time you can learn this for yourself by reading a bunch of books, listening to a beaucoup of workshops-training-radio shows and discovering it ALL on your own. What we find is that most businesses benefit greatly from being able to be guided through the process and working with someone who has mauvered the process successfully and has a working system to leap frog your efficiency as well as peace of mind.
Now you are ready to move forward with a Social media Consultant our message to you is…
We teach, train and help you and your team implement the practices as well as conversations . It’s more authentic when it comes from you and your team. We will even help you make smart hires to handle and train it to be done in house.
As you can see we tell you the good, the bad and the possible so that you are opertaing from an informed position.
Social Media Why is Storytelling the Hidden Key Today
Social Media Optimization How is That Different from Search Engine Optimization
Our Favorite Social Media Sites
If We Tell You To Go There…We Walk Our Talk-(It Mean’s) We’re There Too
Michele on Twitter
Social Media For Smart People believes and teaches that each of your employees is a brand. Leverage the good will of expanding your companies brand together with your employees brand.
You will find your audience you missed was waiting for you in social media platforms. When will you join the conversation?
Your calls are welcome to discuss your opportunities at 832-315-4907 or send your request via contact form and we will help you develop your social media strategy & marketing plan.
Social Media for Smart People is Houston’s Social Media Consulting company with an International Focus. We want to be your Social Media Consultant.
