It’s not ALL the eyeballs, just the RIGHT ones
Which Eyeballs Are On Your Content?
Are They Potential Clients or Colleagues?
It matters to me and it matter to my clients. You will find I do not drink the same kool-aid that “eyeballs are eyeballs. “ Yes, you cannot know when someone will send or give you a referral from that unusual or odd situation that comes up, once in a while.
What I do not do, is recommend to my clients or to myself, is to stake our business attention on the “maybe’s”, and we nstead focus on where is the “Ideal Prospects” swim instead.
Start by asking Clarity Questions
- Who do you want to do business with?
- What are their challenges?
- How do you solve their problems?
- What do they need to know to make informed decisions?
- Where are they making mistakes when making choices?
- How do you make their lives easier, better and happier?
Are you writing about that?
So the next time you hear a marketer selling their program or product to “Get You In Front of MORE Eyeballs”, you are now prepared to ask better questions. CAPICHE!
Michele Price is a high energy, straight talking speaker, radio host and media/publicity/marketing strategist for small business/authors/speakers. As the voice of Women in Business and Breakthrough Business Strategies radio, Michele created a communication hub for businesses globally. She is the founder of #Speakchat a social media chat for the speaker/author community. Hire Michele to speak to your organization on where and why online communications drives your business recognition, as well as sales in your business today.
Photo attribution
http://www.flickr.com/photos/quasimondo/2977131185/sizes/m/in/photostream/
