Is This Your Marketing Style
Great video example that uses comedy to help you as a business understand how you offend the customers.
When knowledge is NOT Powerful-at least the so called facts you want to use to market TO us. Key word being TO vs WITH.
This mindset is a challenging one for many businesses. I will admit as I pay close attention to what you ask me when I go out and teach and speak to your business and professional groups and organizations. It is the number one challenge I hear in how you talk about using Social Media.
Have you seen these things in the past two years in your business?
- Fewer Customers/clients coming in the door
- Lower purchase total
- Your Marketing/Adv not working
Here comes the tough love.
Be honest, how many of you still use above techniques to reach your customer/client?
- Talk all about you-how great your product or service is-why you are best choice
- Limit interaction with customers/clients-do not post way for customers to call you via web-do not Tweet
- Give useless promotions in hopes of looking better and bigger than it really is for customer
When was last time you picked up phone and called a customer and asked them their input?
Go for the Gold in Social & Online Marketing
When was the last time you asked a better question-”What can I do now to be where customers are connecting”
This mindset reminds me of how Chris Brogan stated in his book Trust Agents, “be there before the sale”. It is a great way to build your trust factor. We know when people feel you care about them first and they are not just a number or $$$ to you, they will buy from you AND they will tell plenty of others in their community (which is what you want today)
How are you there before the sale?
- Are you monitoring on Twitter?
- Are you reaching out on Linkedin?
- Are you giving helpful tips and information in your blog?
Connect with Michele Price on Twitter, Linkedin, Facebook, Youtube and Radio
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