Can You Receive This Endorsement

Endorsements Are One of the Best Ways to

Drive Trust and Credibility

1. What is the best one you have received?
2. Have you turned around a bad experience?
3. Have you received great customer service that turns you from hate to love?

Are you using social media as a listening device to catch these opportunities?

Which do you think has a more profound effect?

Giving your everyday friendly service

OR

Turning around a bad situation so your customer loves the solution

Imagine you had this effect on your clients and customers

What can  you do in 2012?

• Are you a organization that has not created a strategy for using social media in your communications and marketing mix?
• Are you a organization that does not think you have to get involved  in social media yet?
• Are you a organization that has not set up a listening and monitoring strategy?

Here is a organization that will be doing a lot of crisis management that could have avoided with social media monitoring.

Brand Crisis in Process? Tipsy Tow AAA <<<Click to read

Let’s watch and see if they can turn a bad situation into “loving endorsement”

photo attribution

http://www.flickr.com/photos/niklashellerstedt/2414448568/sizes/z/in/photostream/

http://www.flickr.com/photos/deja_photo/3528060125/sizes/z/in/photostream/