Are You the Scary Old House in the Neighborhood?

In my interview with David Meerman Scott about helping business owners recognize that the landscape of business has changed and what they need to do so they are position to grow and thrive their business-I came up with a great analogy to help you wrap your brain around what you look like online NOW.

Yes, you are right you did what you were told back then… and customers/clients are not living and doing business “Back Then”…they expect the solutions they want to be “where they are looking NOW”.

Is your website the Scary House on the street?

So what are your options?

(I hear your questions-I am a local business owned business too)

• You either take time to learn all the aspects of where to be online so your ideal client finds you
• You take time to learn what to say and how to interact in ways that fosters know, like and trust
• You take time to optimize your profile, your blog, your web 2.0 properties
• You take time to learn how to create in each web 2.0 property as they each have their own learning curve
• You take time to learn and research keywords that your customers/clients are using
• You take time to learn how to craft your message in your articles, your videos and your blog posts
• You take time OK OK I will stop…you get the message.

Your focus is best spent on driving your business using your strengths.  What are your options then?

How about shifting those advertising dollars from yellow pages and neighborhood newspapers, radio and even TV ads to online to where over 82% of BUYING customer/clients are looking for their solutions/answers.

Local search is the #1 way customers/clients are looking for YOU, are you THERE and FINDABLE?

How about teaming up with an expert who is willing to listen to what your goals and desires are for your business and then help you implement an integrated marketing campaign that increases your business by 25% or MORE.

I would love the opportunity to talk with you about your options and where and how you can optimize your online presence to grow your business this year. Take me up on my complimentary 30 minute lazar session.  I promise you will have at least one thing you can put into action on your own from that conversation. Either the Social Media Intro or the Internet Marketing session is perfect for you to get a taste of what you can apply for your business.

If you know you are ready then let me know, the google voice link is in the sidebar, it will call me directly or you can email me ( thebreakthroughspecialist@gmail.com )

I bring you high profile and in demand experts every Monday on Breakthrough Business Strategies radio, you can tune in and listen to their wisdom and I promise you will have actionable take-aways you can benefit your business every week.

BREAKTHROUGH BUSINESS STRATEGIES RADIO HERE

I will not reason & compare; my business is to CREATE.” William Blake