“Are You Like a 19 Year Old Guy, Just Trying to Close The Deal”

This is where businesses coming into the social media arena because they heard it is the thing to do for business today are missing the mark.

This years SXSW was powerful in that one of the keynotes by Gary Vaynerchuk was spot on.  I started to edit the video and it was just me and the flip, there were times it was not on Gary (wanting to ask a question,going to microphone to wait, then changing my mind) I am posting it anyway so you get the feel as if you were there with me.  Enjoy! Giggle just realized after writing this post that I cannot upload an hour long video to youtube, so I will have to edit clips and figure out another solution.

My takeaways and the title rang so true and I will ask you to be honest with yourself when you answer these questions.  They will profoundly help your business.

Garyism’s

• Do you talk all about being social & community and do not talk or interact with your customer/clients
• Are you really honest with yourself and your customers
• Do you ask your customers/clients what they want
• Where do you draw lines in the sand with your business and how does it affect your customers
• You are in the customer service business period
• What mentality to you take (are you grateful people listen to you)
• You do not get good service whip out your phone with purpose
• Are you obsessed with scalability
• How do you scale “caring”
• Do you give your customers a solid ^&*( (caring)
• It is amazing what  soft sell can do
• We have ridiculously awesome BS detectors
• Do you have a Thank You Economy
• You are gonna have to do good first
• We all broadcast now, that’s the way of the land
• People completely under estimate thank you and your welcome
• Do you @reply everyone (i do)
• If you do not care about the people who use your product or service you are gonna LOSE

I hear you, you want results and you want them fast.  What business doesn’t?  Fast is not sustainable, fast is not memorable, fast is not relationship building.  You can fight it, you can stomp your feet ( I know sometimes I have, giggle) OR you can step up, show up and speak up.  Then when people know, like and trust you they will BUY.

Will you be like our teenager when they do not want to do something stand there complaining about how it is VS shifting into gear and DOING what is needed?

The customers are demanding you be there. You want evidence, here ya go…

nto gear and DOING what is needed?

The customers are demanding you be there.  You want evidence, here ya go…

• 73% of online users read a blog
• 57% join social networks
• 45% have started a blog
• 83% have viewed a video online
• 39% subscribe to RSS feeds
• 36% think more positively about companies that have blogs

Source Universal McCain Wave 3 research into Social Media